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How do regions work?

Regions are the main geographic control in your ad. Different regions have different costs because competition for impressions varies by country.

The options

At setup you pick from four region groups. The first three (cheap, balanced, premium) are checkboxes you can combine in any mix; local is its own thing and can't be combined.

• Cheap markets: the lowest-cost option. Countries where ad space is less competitive, so your budget stretches further. Good when the goal is broad reach on a tight budget (for example, building up a playlist's follower count).
• Balanced markets: a large, cost-effective mix of countries around the world. The most flexible option for general reach.
• Premium countries: wealthier markets where listeners are more likely to pay for music or subscribe to premium streaming. Higher cost per result but often better downstream value.
• Local: target a specific city or metro area instead of full countries. Useful for touring announcements or city-specific promotion. The priciest option since the audience is small, but the targeting is tight. Local runs on its own.

The three tiers are disjoint (no country sits in more than one), so combining them really does broaden your audience rather than double up the same markets.

What's selected by default

New ads start with premium + balanced ticked. That's the combination most ads run with: it covers high-value markets and a wide tail. You can untick either, add cheap, or swap to local, but you need at least one region picked.

How to pick

Depends on what you're after. Building reach cheaply? Add cheap, or stick with balanced on its own. Trying to land paying listeners in the US, UK, or Europe? Premium is usually worth the extra cost. Most ads do well on the default combo.