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Which conversion events do I use?

You've made it to the ad set level on Facebook Business Manager, have set up a conversion campaign, your Pixel is connected properly, and now you need to choose a conversion event for your Pixel to track. All events on your SubmitHub Links landing page (Clicking the call to action button, the Spotify logo, or the playlist image) will fire off a ViewContent event. Therefore, use ViewContent for conversion tracking.