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Who should I submit to?

Depending on what you'd like the outcome to be, you can submit to:

Curators

Music bloggers, Spotify playlisters, YouTube channels, and radio shows. Their listeners think they have good taste, and they tend to be picky. Average share rate is around 30%.

Influencers

TikTok creators, Instagram Reels, and YouTube Shorts makers. Great for generating UGC (user-generated content) and getting your song in front of younger audiences on social — but they don't translate well into Spotify plays. We generally recommend holding off unless you know what you're doing, since it's easy to burn through credits fast.

There are two routes:

• Auto-select: set a budget, we distribute it across influencers, with a guaranteed minimum number of views and videos
• Let me choose: hand-pick individual influencers

See the "Submitting to influencers" article for the full breakdown.