Support

What can I target?

Three dials when setting up an ad: genres, regions, and artist interests. The first two are required, the third is optional. Age targeting comes later (more on that below).

Required

• Genres: pick one or more from our genre list (Hip-Hop, Electronic, Pop, and so on). This is how we match your ad to the right audience.
• Regions: which countries or cities your ad runs in. See the "How do regions work?" article for the full breakdown.

Optional

• Artist interests: list a few artists whose fans you'd like us to target. These get passed to Meta's interest targeting to help narrow the audience.

What about age?

Age range isn't configurable at setup. Once the ad is running, you'll see an age slider on the ad's settings where you can narrow the bracket based on what's actually performing.

What we handle automatically

Placements (where on Meta's apps your ad appears), bidding, and optimization are all set by us behind the scenes. We tune them for music ads specifically, which tends to work better than a generic setup.