You can send Meta ad traffic directly to a Spotify URL, but you really shouldn't. A landing page in between gives Meta the signals it needs to actually optimize, which means much better results for the same spend.
Why a landing page matters
Meta optimizes ads based on what people do after clicking. To track that, it needs to install a tracking pixel on the destination page. We can't install a pixel on Spotify directly, so a Spotify URL gives Meta basically nothing beyond "they clicked."
A landing page like a SubmitHub Link changes that. We put the pixel there, which lets Meta track higher-quality signals (like a ViewContent event when visitors click through to your Spotify link), filter out bot or low-intent traffic, and feed real conversion data back into its algorithm.
The result: smarter optimization, better targeting, and more engaged listeners instead of just more clicks.