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Pausing an ad

Yes, you can pause a running ad at any time. It'll stop spending on your budget and stop showing on Meta until you resume it.

How to pause

Open the Link your ad is on, head to the Ads tab, and toggle the status in the Status section to paused.

Resuming

Flip the status back to active, and the ad picks up where it left off. Heads-up: if the ad's been paused for a while (2+ days), Meta may treat it as a new start, and you'll hit another short learning phase.

Pause vs cancel

Pausing is temporary and keeps the ad's budget and setup intact. Canceling is permanent and refunds the remaining credits. See the "Canceling and refunds" article for the difference.