Influencer pricing is per-platform. Each connected platform (TikTok, Instagram Reels, YouTube Shorts) gets its own price, calculated automatically from your plays.
How it's calculated
Each platform's price is based on the 20th percentile of your plays. The dashboard shows the current auto-calculated price for each platform with an edit option next to it.
What "20th percentile" means (the short version)
Imagine your recent videos lined up from fewest plays to most. The 20th percentile is the one about a fifth of the way up that list. Roughly 80% of your videos did better than that number, and 20% did worse. We use this instead of your best video (or even your average) because one viral hit shouldn't inflate your price when most of your content doesn't hit those levels. It's meant to reflect what your channel reliably delivers.
Why plays, not followers?
It's exclusively about plays. A small account that consistently hits big play counts will price higher than a large account whose videos underperform. Followers don't enter into the formula.
Adjusting your price
Hit the edit icon next to a platform price to open a slider. Once you're above the minimum, you can slide around a bit from there. Prices refresh as your metrics change, so a strong run of content or a viral moment can bump the auto-calc up.