Short version: the active push runs about 10 days, but the real-world impact lasts a lot longer.
What the "10 days" actually means
When a package says it runs "over 10 days" (20 for Scale, or custom builds with 400+ Meta credits), that's the window we spread the work across: sending your song to curators in rounds, and pacing your Meta ad budget so it doesn't burn in a day. It's the active submissions-and-spend phase, not a hard stop where everything ends.
The submissions side wraps in about 10 days
Your playlist and blog credits cycle out to curators over roughly that window (rounds 1 and 2, then silent cycling). Once they're used up, the submissions side is done. But the placements you earned keep working: when a curator adds your song to a playlist, it stays there for their retention period, often weeks or months, generating listeners well after the campaign's "length." See "How long will my song stay on a playlist?" for more.
Your ads can keep running, if you choose
The 10-day figure is how long your initial Meta ad budget is set to last. When you set up the package there's a "Keep my ad running" option: leave it on and we renew the Meta budget when it runs low (we remind you before we do), so the ad keeps going past the original window. Turn it off and the ad stops once the package's Meta budget is spent. We recommend keeping it on, since Meta ads perform best when they run long-term, but it's your call.
So when is it "done"?
There's no single off switch. The submissions side wraps in about 10 days, playlist listeners keep trickling in for weeks after, and your ads run for as long as you keep them funded. Think of the 10 days as the active push, not the finish line.