Four things to have ready before you start:
Decide whether to keep your ad running
During setup you'll see a "Keep my ad running" option. Leave it on and we renew your budget when it runs low (we remind you first) so the ad keeps going; turn it off and it stops at your original budget. We recommend keeping it on, since Meta ads work best run long-term, but it's your choice. See "Turning off auto top-up" if you want to change it later.
Using a package? Simpler still
If your ad is part of a package you bought, you really only need step 1 (a Spotify-backed Link). We handle the credits, targeting, and creatives from there.
Optional: your own Facebook page
If you've got a Facebook page you want the ad to run from, you can connect it during setup. Otherwise, we'll run the ad from one of our own genre-specific pages.