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What analytics do I get?

Every Link comes with a detailed analytics tab showing where your visitors came from, what they clicked, and how your page is performing over time. Nothing to set up, it's on by default.

What you'll see

• Loads and clicks: page views and outbound clicks, plotted over the date range you pick.
• Unique visitors: a toggle to dedupe by visitor so you can see real reach instead of repeat traffic.
• Countries: where your traffic is coming from geographically.
• Referrers: which sites are sending traffic your way (Instagram, TikTok, a specific blog, etc.).
• Devices and browsers: desktop vs mobile, and a breakdown of what browsers people are using.
• Per-link clicks: if your Link has multiple destination buttons, you'll see which ones are getting the most love.

Spotify follower overlay

If your Link is tied to a Spotify playlist, we'll overlay the playlist's follower count on the main chart. Makes it easier to see whether your traffic is converting into actual playlist growth.

Starting fresh

If you want to reset the analytics for a Link (for a new campaign, say) you can do it from the analytics tab. Everything before the reset date stops counting.

Timezone

All of our link analytics data runs the GMT / UTC timezone. This may mean that each "day" varies slightly relative to your local timezone.