You've got a few ways to handle the video creatives for your ad: let us create them, make your own in Ads Studio, or upload videos you already have. Most users stick with our own ones, since it's zero effort.
Generated videos (easiest)
Pick a few example videos from our library as style references, and we'll use them to build your actual creatives. We combine their style with your song, a text overlay, the Link's artwork and Spotify data to produce multiple video variations specifically for your release.
Good for most releases. You're a musician, not a video editor, and our templates are tuned specifically for Spotify ads.
Make your own in Ads Studio
If you want more creative control without leaving SubmitHub, head to Ads Studio. It's a free in-browser video maker built specifically for Meta ads: pick your artwork, drop in a track, add text, and export a vertical or square video ready for your ad. No Premiere or After Effects required.
Uploading your own
If you've already got video content you want to use (an existing music video, a lyric video, promo clips), upload them yourself instead. You can mix your uploads with our generated ones, or toggle on "only use my videos" if you want us to skip generating.
Why multiple videos?
Meta rotates through several creative variations during the campaign and learns which ones get the best response. More variations usually means better performance, so don't feel like you need to pick a single "hero" video. Ideally, if you're only uploading your videos (and not using ours), go for at least 3-5 creatives, to give Meta more (and different vibes) to test and have a shot at a lower price per result.
Can I pick the part of the song for the video(s)?
Unfortunately, our simplified system doesn’t allow selecting an exact portion of the song for ads. For song promotion, we usually pick 4-5 different snippets that the system identifies as standing out or having noticeable changes. One of them is always the official Spotify preview. If you want to use a specific part of the song or create videos with the exact vibe you envision, you’ll need to use your own creatives or export your own song snippet and pair it with your visuals in our Ads Studio.