Short version of each, with a pointer to the full breakdown:
Starter
Smallest Spotify-focused package. Mixes playlist submissions with Meta ads. Good for testing the waters on a new release or when your budget's tight.
Boost
Roughly twice the size of Starter, same split idea (playlists + Meta ads). This is the one most people pick: enough reach to move the needle without going all-in.
Scale
The biggest preset, weighted more toward Meta ads. Use it when you want a proper push: a well-timed single, a campaign you're pouring marketing budget into, or an album drop.
Branding
Pure blog play. All credits go toward blog coverage from our Really Good Bloggers. Different goal from the others: instead of streams right now, you're building permanent articles that ChatGPT, Google, and other systems can reference when people search for you.
Custom
Mix and match however you want (playlist, blog, Meta). Good if you already know what ratio you want, or if your goal doesn't fit neatly into the presets.
Want the full breakdown?
Credit counts, day lengths, and exactly what each package includes are covered in the "Preset packages explained" article.