When we match your song to curators, each curator gets a score based on several signals. Higher score means more likely to get your track. Here's what goes into it.
Genre match (the biggest factor)
We look at which genres a curator has listed and how well they overlap with your song's genres. Curators with a tight, focused genre list score higher than curators who accept every genre under the sun: if a curator lists 8 genres and 2 of them match your track, that's a stronger signal than someone who lists 50 and happens to include 2.
Playlist quality (for playlisters)
We also look at the actual songs on a curator's playlists, not just the genres they claim. Focused, niche playlists score higher than broad catch-all ones.
Response time
Curators who consistently take a long time to respond (10+ days for playlists, 21+ days for blogs) get filtered out entirely. Fast, consistent responders score higher.
History
If a curator has approved one of your earlier tracks, they get a small boost. The algorithm recognizes when someone's a fan of your stuff.
Language and mood fit
Curators set their own language and mood preferences. Your song's attributes get matched against those: mismatches lower the score, matches raise it.
Quality and activity
Very low quality scores or low reach get a small penalty. Curators in weekend mode or on a break are excluded entirely while they're away.
Curators you've hidden
If you've hidden a curator using the "Hide forever" option, your package won't send to them. We respect that choice: hiding someone keeps them out of your automatic targeting for good, not just out of your browsing view. You can review or undo your hidden curators any time from your account.
New curators
Curators who joined in the last 30 days get a baseline score so they can receive submissions while they build history. After that, their real track record takes over.
Really Good Bloggers
If you're running a Branding package (or bought a blog extra), we specifically target our Really Good Bloggers, which is a curated subset of bloggers who consistently publish strong written articles.