When we match your song to curators, each curator gets a score based on several signals. Higher score means more likely to get your track. Here's what goes into it.
Genre match (the biggest factor)
We look at which genres a curator has listed and how well they overlap with your song's genres. Curators with a tight, focused genre list score higher than curators who accept every genre under the sun: if a curator lists 8 genres and 2 of them match your track, that's a stronger signal than someone who lists 50 and happens to include 2.
Playlist quality (for playlisters)
We also look at the actual songs on a curator's playlists, not just the genres they claim. Focused, niche playlists score higher than broad catch-all ones.
Response time
Curators who consistently take a long time to respond (10+ days for playlists, 21+ days for blogs) get filtered out entirely. Fast, consistent responders score higher.
History
If a curator has approved one of your earlier tracks, they get a small boost. The algorithm recognizes when someone's a fan of your stuff.
Language and mood fit
Curators set their own language and mood preferences. Your song's attributes get matched against those: mismatches lower the score, matches raise it.
Quality and activity
Very low quality scores or low reach get a small penalty. Curators in weekend mode or on a break are excluded entirely while they're away.
New curators
Curators who joined in the last 30 days get a baseline score so they can receive submissions while they build history. After that, their real track record takes over.
Really Good Bloggers
If you're running a Branding package (or bought a blog extra), we specifically target our Really Good Bloggers, which is a curated subset of bloggers who consistently publish strong written articles.