IMPORTANT: Contrary to the name, these types of links will not successfully open Spotify's app when using Instagram or Facebook on mobile. They will instead open inside the native browser. This is typically not the desired result, so we recommend avoiding this technique unless you know what you're doing.
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A deep link (or deeplink) to a song in a Spotify playlist provides a direct path to that specific tune within the playlist. No need to scroll or search for that particular song – a deep link will take you straight to the playlist and automatically start playing the song, regardless of its position in the playlist.
If you have a playlist featuring your own music, it's valuable to understand how to create a "deep link" to a specific song within that Spotify playlist. Rather than simply linking to the song itself when promoting it, you can link to it from a "Best Of" or "This Is" type of playlist, whether it's Spotify-made or your own. This deep link allows the song to auto-play, a feature not available when linking directly to the song. Moreover, it seamlessly transitions to more songs in the playlist, extending your music promotion and generating more streams beyond a single track.
1. Choose the song you want to share and copy its URL from Spotify.
2. Remove everything in the URL that follows the question mark. For example, from "https://open.spotify.com/track/1BQGm9ihveYD4JWpG8TAMQ?si=fc3177acf3a24145," you create a shorter version: "https://open.spotify.com/track/1BQGm9ihveYD4JWpG8TAMQ"
3. Add "?context=spotify:playlist:" to the shortened URL you just created. It will become "https://open.spotify.com/track/1BQGm9ihveYD4JWpG8TAMQ?context=spotify:playlist:"
4. Copy the Spotify playlist link the song is in (e.g., "https://open.spotify.com/playlist/37i9dQZF1DZ06evO3S88FQ?si=4318bd9c8baa4224") and extract only the end code, which is the combination of letters and numbers after the "/" after the word "playlist." In this case, it's "37i9dQZF1DZ06evO3S88FQ?si=4318bd9c8baa4224"
5. Add the extracted code to the link from step 3, resulting in a link that looks like this: "https://open.spotify.com/track/1BQGm9ihveYD4JWpG8TAMQ?context=spotify:playlist:37i9dQZF1DZ06evO3S88FQ?si=4318bd9c8baa4224"
6. CHANGE the question mark symbol (?) from the playlist code to an ampersand (&) code "https://open.spotify.com/track/1BQGm9ihveYD4JWpG8TAMQ?context=spotify:playlist:37i9dQZF1DZ06evO3S88FQ?si=4318bd9c8baa4224" → "https://open.spotify.com/track/1BQGm9ihveYD4JWpG8TAMQ?context=spotify:playlist:37i9dQZF1DZ06evO3S88FQ&si=4318bd9c8baa4224"
That's it, you're done!
If you want an even easier way, try this deep link builder for Spotify playlists.
The resulting link may be lengthy, but that shouldn't be a problem when putting it in an, for example, Instagram story link button or into a Meta ad. If you plan to share it in a wall post (links are not clickable there and need to be retyped on mobile) or anywhere such a long hyperlink could be an issue, consider using a free URL shortener like tinyurl.com to create a more memorable and concise link. A shortened deep link like tinyurl.com/NewEminem is easier to remember and retype, making it more user-friendly for your audience.
Hope this deep linking guide helps with promoting your music on Spotify even more effectively 🎶