Maximizing the impact of your blog features: a complete guide

So, your song was featured on a blog. CONGRATS! This is a big moment in your music journey. While it might not feel as instantly rewarding as a playlist placement (where streams tick up right before your eyes), blog features come with their own unique, long-term perks. They can strengthen your artist brand, improve your online searchability, and give you great content to share with your audience. In this guide, we’ll talk about blog features and show you what to do after getting blogged about – how to turn that feature into an even bigger win.

Why do blog features matter?

• SEO benefits: Blog mentions can help build SEO for your artist name and project. This boosts your chances of being found online by your target audience, especially when they search for music that’s similar to yours.
• Content longevity: Unlike temporary playlist placements, blog features are usually permanent for as long as the blog exists. This gives you ongoing exposure and contributes to your online presence over time.
• Credibility and professionalism: Being featured on blogs adds credibility and showcases your professionalism. It shows the world that your music meets industry standards and is relevant within its genre, opening doors to new audiences and establishing you as a respected artist.

So, what to do after your music is blogged about?

1. Thank the curator

Starting with gratitude is always a good move – whether it’s for a blog post or any other placement. So, take a moment to thank the blog or curator who featured your song. A simple, heartfelt message through SubmitHub chat, email, or even a DM on their socials (if they share them publicly) goes a long way. It shows you’re friendly, humble, and respectful, and, just as importantly, it makes you more memorable for future opportunities.

ALSO! If you’re happy with the coverage, leaving a positive review on SubmitHub (and ideally letting them know about it) is a great way to show your appreciation. It helps other artists decide whether to submit to that curator and makes you stand out in the curator’s mind – a win-win!

Pro tip: Want to leave an even better impression? Personalize your thank-you note! Mention specific details you loved about their write-up to show you actually read and appreciated their work. It’s a small effort that can make a big difference.

2. Read and analyze the blog post

Take your time reading the article – it’s about you and your music! Beyond the thrill of seeing yourself featured, there’s a lot to learn:

• Genre and mood descriptors: How did they describe the vibe of your track? Their interpretation can help you refine your targeting for future submissions – not just for this song, but for similar past or future tracks.
• Comparisons: Did they compare you to other artists? These comparisons are gold for filling in the "Similar Artists" category, running ads targeting fans of those bands, or even tweaking your branding and style.
• Standout elements: What did they highlight as unique about your music? This feedback shows what resonated most and can guide your creative direction, future pitches, and promotional targeting. Knowing what makes you stand out – your USP (unique selling proposition) – is key to building your career.

As you read, save the most impactful quotes and phrases from the article. You’ll use these later for promotion. If you’re not sure which lines to pick, tools like ChatGPT can help you identify standout quotes. Plus, SubmitHub’s Press quotes for social media feature (in your Campaign’s Responses tab) can make this even easier.

3. Update your press materials

Now that you’ve got fresh press coverage and some great quotes (hopefully saved in a doc or spreadsheet), it’s time to make them work for you!

• Add standout quotes to your EPK, press release, or website bio. These quotes act as a badge of credibility, showcasing your success and reinforcing your narrative as an artist.
• Update your streaming profiles like Spotify or Apple Music. Sprinkle in a quote or two, ideally in your About section, alongside a mention of your latest release (mentioning your newest track there is a handy tip, too).
• Highlight multiple features in a Testimonials section: If you’ve landed coverage on multiple blogs, think about adding a “Testimonials” section to your website or social media. It’s a great way to show off your growing presence!

Press features don’t just look good – they build trust and credibility with listeners, curators, and the industry. Don’t let them go to waste!

4. Share on social media

A blog feature is gold for your socials – don’t let it go unnoticed! Here’s how to make the most of it:

• Screenshot and post: Highlight a standout part of the article as a post or story. Add the link to the blog (use a link shortener like tinyurl.com for Instagram captions) so fans can read it and support the blog too.
• Cool visuals: Pull quotes from the feature and overlay them on eye-catching backgrounds with a bold font. It’s simple but looks polished and professional.
• Short stories: Create reels or TikToks showing the blog feature while sharing how it came about or what excites you about it.

No matter your approach, don’t forget to tag the blog or curator! It increases your chances of a reshare (= more reach) while showing your appreciation for their support.

5. Leverage the approval for future submissions

Blog features are not just promotional wins – they’re tools for future success:

• Save your favorite curators: By adding them to your SubmitHub favorites, they’re easy to find for future (similar) tracks (you can also add a note which kinds they vibed with). Starting submissions with curators who approved you before boosts your chances of another feature.
• Mention past support: In your quick pitch, reference their previous feature. Something like: “Thank you for featuring my last song! It really made a difference, and this new track feels like the next chapter in that journey." … shows gratitude and jogs their memory – they already liked your music, so why not again?

6. Incorporate the feature into ads

Running ads for the song or your This Is playlist? Consider including your blog feature in one way or another:

• Credibility boost: Standout quotes from the article can be a strong credibility argument in your ad copy. 
• More (different) creatives to A/B test: Video ads with quotes or visuals from the blog post or excerpts, with your music overlay, can be a good way to A/B test and have variations.

7. Build relationships with the blog

A blog feature can be the start of a lasting connection, not just a one-time win. Here's how:

• Engage on socials: Follow the blog and interact naturally with posts you genuinely like.
• Share their content: If it’s about you or aligns with your style or beliefs, repost it – it’s fresh content for your socials and shows you appreciate their work.
• Keep them updated: When pitching or occasionally messaging (if your relationship is on that level), share notable milestones. Don’t spam with minor updates – aim for meaningful interactions.

8. Use the blog feature for SEO up your artist name

Blog coverage improves your online visibility by adding more searchable content related to your (artist/project) name. So, use articles that really add value to your artistic vision and work:

• Share with SEO in mind: Quotes or excerpts from the blog on your website and social channels, linking back to the article to improve search indexing.
• Don’t forget important keywords: Update your website with terms like “[Your Artist Name] review” or “[Your Song Name] feature” to make the article more discoverable.

The more searchable the article is, the better chance it has of reaching a broader audience in the right contexts – and your music along with it!

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Blog coverage isn’t just a moment of validation – it’s a tool to help push your career forward. Imagine finding a cool song, googling the artist, and only seeing Spotify, Apple Music, IG, and maybe their website. Now compare that to finding all that plus articles from blogs and magazines talking about their music. Who would you take more seriously?

Every bit of press adds to your story as an artist. It might not boost your numbers overnight, but it’s a milestone that sticks around, keeps working for you, and can mean more in the long run than a playlist placement. Make it count!